For you as a consumer in the billion-dollar skin care industry, lack of information about products is costly, and you have to bridge the gap between. Without accurate information, you are throwing your money away, because you are completely at the mercy of advertisers and marketers. Knowing more specific information about your skin needs, such as your true skin type, you can take control of your skin.
In 2001, the average American owned about five hundred dollars’ worth of cosmetic products, and this amount has surely risen dramatically as more and more expensive product lines have been developed since that time. Do you really need to spend that much to get quality skin care? No. What truly matters is not your skin cream’s price, but whether it’s right for your Skin Type. No matter how glamorous its packaging or delicious its feel, that four-hundred-dollar cream is not right for everyone. (In fact, some types don’t need to use any skin cream at all.)
Proper information – not hype – will save you the expense, trouble, and waste of buying the wrong products-while directing you to the right ones. Ingredients are the only thing that should drive your purchasing decisions and once you’ve learned what all the jargon and 14-syllable words mean, you too will be better able to read a cosmetic label and figure out if it’s appropriate for you.
Again, products should be chosen based on their ingredients first, manufacturing practices, and formulations.
Also try to research the clinical trial data of the products, when available, to choose wisely those that have proven effective. Leading dermatologists recommend following these criteria before buying any skin care:
Make sure the product…
1. Contains the right ingredients for your skin type
2. Contains sufficient amounts of active ingredients to be effective
3. Do not contain counterproductive ingredients
4. Are formulated effectively for your needs
5. Are packaged to maintain stability of the active ingredients
6. Are cosmetically elegant (smell good and feel good)
7. Are Approved from those who’ve used them
8. Are easily available for purchase